In this post, we talk about the 3 types of Instagram accounts you can use for your business.
1. Personal Branded Account – This account will be filled with primarily personal photos. This account shows the individual behind the brand. It shows their life, their family, and more behind the scenes.
2. Business Branded Account – This account shows us the business. Your products and your services. This account shares content that educates their audience on their history and tells the story of the brand. For example: If you are an event planner you would show a portfolio of your work, behind the scenes, and content that helps individuals make the decision to hire your company. On the flip side, if this was a personal account, it would show the life of the event planner and the day to day activities.
3. Feature Branded Account – A feature account is very topic specific. So if you are a social media coach and you have a facebook course that you sell, you might decide to open a feature account that gives your audience nothing but facebook tips, while driving all the traffic to the link in your bio.
FOR A MORE IN-DEPTH EXPLANATION OF EACH ACCOUNT AS WELL AS EXAMPLES, WATCH THE FULL VIDEO BELOW. Don’t forget! Leave a comment below if you find this useful.