If you follow me on social media you will hear me talk about Hashtag Strategies in excess. Hashtags help businesses expand their target market, build their brand and establish an exclusive community.
Business owners find content, clients, information, customers, partners and contributors through utilizing hashtags within their posts and by searching relevant hashtags. Hashtags also helps you keep your content organized in categories making it easier for your target audience or ideal client to find your content which as we know can be lost very fast as Instagram newsfeed changes every couple of seconds.
Here’s how it works. Simply place the hashtag symbol (#) in front of a keyword or phrase relative to your post and relative to who you are trying to reach. The hashtag becomes searchable by users and allows you to become a part of a larger conversation with a much larger audience. For example: One of my hashtags is #mediamaniacs When you get a chance search it on Instagram and tell me what you found.
Do you get it? NO OK, Here are 5 Ways to find the right Hashtags for your business:
Let’s use an example.
Your business is about healthy eating as a way of life. Your post is about trying the Daniel’s diet and launching a new avocado dressing you are selling that supports the diet.
1.Categories – Hashtag categories relevant to your post or business i.e. #healthyliving #nutrition #danieldiet
2.Location – Add locations relevant to your post or business i.e. where you are posting from or the town/city in which your business is based
3.Emotions – Hashtag how what you do makes you feel, how you are feeling that day or how the post topic makes you feel. i.e. #energetic #pure #natural
4.Events – Hashtag the event you are attending/posting from or create a hashtag for an event you have created and are promoting i.e. #LansdowneFarmersMarket #AvocadoFrenzy
5.Products – Hashtag your product’s name, type of product it is and what it is used for i.e. #healthydressing #avocado #danieldiet
3 Do’s of Hashtagging
1. Create Your Own. Hashtags are a great way to generate buzz around what you are doing and your specific brand. You can even identify yours by entering them on Tagboard. I use #mediamaniacs and #nptips You can see the feed here with this hyperlink https://tagboard.com Having a custom hashtag allows you to dominate a feed and keep yourself at the top of your prospective customer’s mind.
2. Be relevant. Be aware of the competition. Be Mindful.If you are new to a niche you might not know what hashtags to use but I bet you know someone in your niche. Research them. Observe their use of hashtags. Get an idea of what hashtags are commonly used in your niche. Then, get creative. Choose a hashtag that is unique to you but also makes sense to your business. Use the hashtags consistently.
3.Encourage others to search your hashtags in your images. For those you are not yet familiar with hashtags why not you be the to introduce them to hashtagging.
Dont’s of Hashtagging
1. No “crashtagging” Do not just use a hashtag because it has a huge amount of traffic unless it is relevant to your content. For example #nike is one of the most used hashtags but you would be “spammy” if you used that tag on your post about daniel diets.
2. Do not overuse Don’t weigh your posts down with a crazy amount of hashtags. Your thoroughness will be better served with a more precise selection of 8-10 hashtags regardless of the fact Instagram allows you up to 30. Too many reads like desperate marketing, and is a sure way to lose followers quickly. Some even consider it spam.
3. Don’t create a long, complex hashtag. Overly complicated hashtags like #danieldietlifestyleideas are not search-friendly or commonly used, so your post will get buried quickly rather than garnering the attention it deserves.
If you’ve found this useful leave your comment below and give me a share. Make sure to connect with me on facebook.
Until Next Time xoxoxo
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