So you have this business. You constantly post on Social Media. You’re networking in Facebook groups. You’re even wasting money on Advertising. But still, NOTHING
Don’t feel bad. I’ve been there and today I’m going to give you 6 reasons why your Social Media strategy isn’t working for your business.
Here Goes,
1. You’re advertising without an audience
It’s a waste of time to post day and night on Social Media and you have no followers.. Who’s seeing your stuff? Focus on engaging and growing your following before going all in on Social Media. Have you thought about where you are going to find the right followers? Where does ideal client hang out online? Which platforms will you begin with?
2. You don’t have a strategy
Plain and Simple. You don’t have a strategy. You are just posting because you know you have to and you think that the more you post somehow people will see your advertisement and purchase.
3. You don’t know who your target market is
One of the biggest mistakes entrepreneurs make is not properly identifying who their target market is. If you don’t know this then you will automatically fail at social media because this means you will be marketing to the wrong people.
4. You’re trying to do it all
This was me a couple of years ago. Trying to do everything. It does not work. You do not know everything. I recommend hiring a Virtual Assistant that can help you with backend tasks. This allows you to spend more time doing what you love and putting your expertise where they work best.
5. You’ve taken pieces of different people strategy’s and tried to make it your own.
I’m sure you spend a lot of time browsing your competitors and influencers social media platforms. Every time you stumble upon something you like, you find a way to incorporate it into your own business. Realize that what works for one does not work for all. Being yourself is the best way to get ahead on Social Media.
6. You are not consistent.
In order for Social Media to work for you, you have to be consistent. Once you create your strategy you will start to get loyal followers. These individuals will start to lookout for your posts. If you are not consistent on social media you can be easily forgotten.
ok, this brings us to the end of today’s post but before you go I know you will appreciate this. On Wednesday 1/27 at 9pm est. I will be holding a Free webinar “How To Build A Social Media Strategy In 6 Steps” If you would like to join us click the button below to get registered.
See ya then! Be a doll and share this with your friends.
