The power of persuasion is something everyone must learn to use, especially when you’re in a business. You’re dealing with lots of different clients with lots of different convictions. Asserting your ideas won’t always be the easiest thing to do.

However, if you know that a certain decision will reap benefits for your client, you will have to convince them anyway. And today, I’m going to teach you how. Here are three ways to get people to do what you want.

Now, before we begin with the tips, let me first tell you one thing: you need to understand that you will never be able to get someone to do what they don’t want to do. You can try to convince them, you can try all the ways to get them to do it, but you have no control over what someone else does.

They may have a couple of excuses, they may think it’s not gonna work, or they may simply refuse to follow you – whatever the reason; it can be frustrating on your part. But take note that you can handle this situation gracefully with the help of these following tips.

Tip Number One: Show them the Value of Your Idea


Keep in mind that I said you can’t make people do what they don’t “want” to do. But the thing is you can always make them “want” to do it. Now the question is “how?”

It’s simple: you just gotta show them the value of your idea. For this, you’re gonna have to do some research and come up with a solid statement. Make them an offer they can’t refuse, and they will surely sway to your side. It wouldn’t happen unless you do your research. Try and understand the idea you are pitching them so that when they ask you questions, you can always fire right back with your statements.


Chances are they will be impressed by how prepared you are, and they will believe the merit of your offer. You have to show them the value. If you’re trying to get your clients to do online ads, if you’re trying to get your clients to maybe change their logo, change their website, if you’re trying to get customers to buy your products, you always have to show the value.  

Tip Number Two: Give Them the Facts

“What is it gonna do for me?” This is how we think psychologically. We always think about what we’re gonna get. And so you’re not going to convince your client to do anything they don’t want to, unless you show them what’s in it for them. Answer all of their questions and give them the facts…this is how you make a person come over to your side of thinking.

Now that you’ve done your research, you can give your client the specific numbers that they want. If you’re saying that it is best for their business to use online ads, show them what kind of success they’ll achieve. Do the math for them and show them exactly what they need to see.

You must also explain to them how the whole process is gonna work, and how much effort you are going to require from them. This way, they’ll be able to weigh the costs and see how much they should want this kind of strategy. So here, you’re not just trying to convince them of the value of your idea, you are also backing it up with some real evidence. That’s how you make an airtight proposition – that usually works.

Tip Number Three: Find Their “Pain Point”


If they are still not convinced, you should probably find out why they don’t want to agree with you in the first place. When you’re talking social media, and you’re talking marketing, you should know that people get an emotional connection to things. A person can refuse to change the logo of their company simply because it was their first one and it’s special to them – you can try and lead them away from this by showing them the numbers and how much they’ll potentially earn from minor changes. Or perhaps they don’t have a lot of money to put into this new idea. This means their “pain point” is financial. So that means you have to take a different approach, taking into consideration that they are concerned about money. You can persuade them to let go of their fears because they will be earning it back anyway – and you have to show them how it will pay off.

Show them how long it’s gonna take, show them what you’re both going to do, and they will most likely have a change of heart.

Remember that this is not absolute, and people can be very hard-headed. Just keep trying if you strongly believe that it is for the benefit of your client. What are some of your ways of persuasion? Did you enjoy the post? Tell us below!