So you’ve got an idea for your e-course but you’re not sure which format you should be using. There are so many to choose from and it’s important that you choose the right one. So which one are you going to go with?

Video? Audio? Written? Live?

There are at least a dozen or more useful options when creating course content. So how can you decide which one is the best? Consider these:

Your Buyer

Your ideal client most likely has a format preference. Some people are more comfortable watching videos, others would rather skim through written instructions. Some learn best by doing, with a checklist guiding them and some busy people like audio so they can multi-task.

Your Content

When you think about it, some information works with certain formats and other just don’t. For example, it’s hard to show you how to use Canva without a screenshare video. Also, if I’m asking you to work through a discovery process, I need to provide you with a fillable worksheet. So a lot of it is common sense.

Your Comfort Zone

While the most important factors are your clients and their needs, you matter too. I am more comfortable with video so most of my content is made through video. Since I’m not so happy with writing, I’ll most likely procrastinate getting my course done and stress over it unnecessarily and it will quickly become frustrating.

You must also consider how you’re going to present your material in its format. You have a number of options like:

Email Deliveryblank

This is the simplest method of eCourse delivery. All it takes is an autoresponder set to go out on the schedule you choose, and a series of messages with your training materials. You can include attachments as well (although your delivery rates may suffer) or you can link to a page where buyers will find more resources, such as video or downloadable files. I use ConvertKit to send out my emails.

Membership Site

You can also set up a membership portal where your customers can receive their materials by logging in. By doing this, you can protect your content from unauthorized access and deliver it all at once.

Zip File Download

If you’ve got a small e-course, a zip file download could be a good option. As soon as customers but the course, they’ll click the link to download it. This isn’t the best option for a video course because it could be too big for those with a slow internet connection.

When planning your e-course, you should consider your buyer. What does she want, and how does she want it delivered? Do that, and you’ll be well on your way to launching a successful course.

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