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Hey, Hey, Hey! I’m back with another article. Today we are going to talk about PLR rights. 

There are several types of content rights, and it is important to understand the each one so that you can make the most of your business and your PLR content without having to worry about legal or plagiarism problems. 

1. Resell Rights: Normal resell rights allow the buyer of the original content to resell that content.  Usually, the content must be sold in its original state, and it contains a PUO (personal use only) disclaimer.  Sometimes there are restrictions,  such as a certain price requirement, which are given by the original writer.  In this form, the original buyer can sell the product, but the subsequent buyers cannot. 

For Example: If you purchase an ebook, you can sell the ebook as is but your customer cannot sell it. This type is best used as an add-on/bonus to your digital products or as an incentive to grow your email list.

2. Master Resell Rights: With this type, the buyer can sell both the content and the resell rights.  This means that not only can the original buyer sell the content,  subsequent buyers can sell it as well. 

For Example: If you purchase an ebook, you can sell the ebook as is and you can also sell the rights. This type can be used as an add-on/bonus to your digital products or as an incentive to grow your email list. In most cases, you cannot alter the content in any way. This varies from seller to seller. This is why it is important to read the rights when working with PLR products. 

3. Rebranding:  With re-branding, the original buyer of the content can replace the writer’s links with their own.  However, the buyer cannot alter the content of the writing.  Rebranding is normally offered along with Normal Resell Rights,  so that only the original buyer can resell the content. 

For Example: If you purchase an ebook, you can sell the ebook as is but your customer cannot sell it. The only altering that you can do is changing up the links and the logos. This type is best used as a way to grow your list or just to gift your peeps with a freebie. 

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4. Private Label Rights: As stated above, when the buyer purchases Private Label Rights, they may alter or edit content and resell it.  This type of rights gives the buyer the most freedom with the original content.  

For Example: If you purchase an ebook, you can sell the ebook and it’s rights. In addition to that, this type can be completely rebranded, altered, re-purposed, etc.. This type is my favorite and has been a God send to my content marketing. 

5. Giveaway Rights: Giveaway rights allow the purchaser of the content to give it away.  The purchaser may not claim ownership of the content or charge for the content.  In most cases, the content cannot be significantly altered. 

For Example: If you purchase an ebook, cannot sell or alter in any way. This is best used as a giveaway product. This type works well when using giveaways as a social media growth strategy. 

So, now that you know the different rights type, choose accordingly. I’ve included a FREE PLR Content Checklist for you. Use this checklist to make sure you are making the right purchase and using the PLR to help you get maximum results.