– if you feel your audience is drying up
– if your audience isn’t growing fast enough
– if you feel like you’re attracting people who are not your ideal clients
Then you might want to start doing summits. Summits will grow your audience quickly, and most importantly your audience will be filled with people who want what you provide. What are summits? The Google definition says,
It’s a collaborative online event in which speakers are interviewed by a host. It’s like an online conference with the collection of online interviews from six to 30 experts on a particular topic.
For those of you who might not understand, a virtual summit It is pretty much an online conference. A conference is a room full of speakers gathered to discuss their particular subject matter.
The goal is for those viewing and listening to walk away feel refreshed, and as if they received a good amount of information. That’s the idea of a virtual summit too. So now you may be wondering how this helps you grow your audience.
You might think being interviewed for a summit wont help you, but being interviewed in a summit helps you grow your audience just as much as hosting a summit does. With summits comes marketing, ads being run by the host and other speakers advertising the summit. That means EXPOSURE!
Lets say there’s about 20 speakers advertising the summit.
That means your face is being shown on 20 different platforms.
So again it is very beneficial for you, and might I add, with less work being interviewed in summits.
So usually when you’re being interviewed for a summit you give your 30 minute interview and you’re done. And though it’s beneficial, you pretty much walk away with the exposure.
Either way you look at it, summits are going to be beneficial, but hosting a summit is even more beneficial for a coach.
Hosting summits is even more beneficial because now you’re also able to generate funds and leads.
That’s another reason why summits are important. You can get 500+ leads in 30 days. If you are not getting that many leads and you’re running summits, I can almost bet it’s because of the marketing plan. You’re not marketing enough to get more people, or you might not be choosing the right speakers. Your speakers might not be holding up their end of the bargain when it comes to marketing your summit. And because of that you aren’t getting any more registrants.
For the most part, if things are flowing correctly, you should be getting a minimum of 500 leads in 30 days.
You being able to bring all these speakers together, positions you as an authority.
Let’s say you are now growing your business. You really don’t know a lot of people in the industry yet, but one day someone says, “Hey, I want you to come and be a speaker on my summit, and I want you to talk about networking”.
Now what happens? All of the other speakers on the summit are going to look at you because you are on a summit with them. Do you see how quickly you start to position yourself? And then if you take the opportunity network and get to know your fellow speakers, you can take this leverage further and possibly create opportunities and collaborations with these speakers.
So as you can see, being in a summit and hosting a summit is going to position you in so many ways.
Now, during those three to six months you get to outsource. When you do your summits the only thing you should be responsible for is showing up on the interview to interview your speaker. Now during these couple of months you need to make sure that you have a good marketing plan for your summit.
You need to understand the importance of building the buzz for your summit, because if you do not market your summit then your speakers are not going to want to come back. When people become a part of your summit, they want to know that they are not wasting their time. They want to know that it’s not only about coming and giving value, but that they’re going to benefit from it too.
The point of joining a collaborative event like this is making sure that it’s a win-win on both sides, so your marketing has to be on point.
Do you want to grow or not? There’s no business out here that gets where they’re going alone. You have to tap into your network and build relationships. Get out there, build relationships, use this summit strategy to grow your audience and position yourself.
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