What’s dead is those sleazy-salesy webinars.
Those webinars that keep you on, giving you all types of information that tells you nothing. Then at the end, they want to sell you a $10,000 program. Those types of webinars are dead but webinars, where we are educating, building rapport, or helping people, are not dead. They’re still alive. People call them masterclasses, presentations, workshops, and whatever other name they choose to call it. It is a way for coaches to teach and sell.
Understand that as a coach, you’re essentially selling a promise. You’re telling people, pay me and I promise you I’m going to help you lose weight, pay me and I promise you I’m going to help you grow your business, pay me and I’m going to help you with, etc (whatever industry you’re in).
You are selling a promise and that means that you have to instill trust, proof, and confidence in your ideal clients so that they want to work with you.
You’re in the business of making sure people understand how you are the solution and how you help them. This is why I say webinars are not dead, and this is why you want to use this type of strategy.
It starts with Solo Webinars. Let’s just say this was a set-up webinar with prepared slides or whatever. It would just be someone coming and teaching their audience. But say their audience started to dry up. Every week the same people are showing up on the webinars and they needed to find a way to grow their audience. That’s where Joint Webinars come in!
You should be looking for people to partner with in your industry so that the both of you can grow faster, and build genuine partnerships. By utilizing other people’s audiences you are going to grow faster.
The first type of offer is an affiliate partnership. If you’ve never heard of affiliate marketing before, affiliate marketing is a way to get paid or for other people’s products. That is a good way to do a joint webinar with somebody. When you’re an affiliate for somebody’s program any of the 50% of the sales that come through after the webinar is yours.
The second type of offer is a bundled offer. That means that the two people who are coming together to do this webinar are going to put together their products, programs, and their services and they’re going to offer a bundle offer to their attendees.
These are the two main ways that you can really become profitable from doing joint webinars and also making it a win-win for both you and the person who are doing a joint webinar with.
If you want to grow your business, you need to be focused on growing your audience because in order to get clients, you have to have people to talk to.
You also have to be focused on building rapport and building trust so that people can trust that you can help them with the problems that they have.
Then you have to prove it by teaching. When someone joins your coaching program, they are not purchasing education. They can get that on YouTube, Google and from the millions of other coaches out there.
What they are purchasing is accountability, support, and your guidance through a specific roadmap, framework, or process, your process. That is what people are buying when they come into coaching programs.
So when you’re doing these webinars give it your all.
If you are a coach or service professional who wants to accelerate your results, you want to structure your business and you want to be able to create the things that you’ve read about today, that signature process, the stories, the things that you need to be able to consistently attract and sign high paying clients.
Then click the link below and book your appointment with me.
Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of the Master Your Message Workbook – It’s the road map to attracting the RIGHT clients, positioning yourself as the ONLY solution, never having to beg or convince another person to work with you. —- CLICK HERE
2. Join the Female Coaches Society where other coaches are growing & scaling their business too! In our Facebook group, you’ll learn the ins and outs of growing a coaching business so you can make more income & impact. We’re all about Community, Connections, & Collaborations —- CLICK HERE TO JOIN
3. Our flagship program, Message Remedy™, is your 4-week step-by-step plan to master your message for more leads, sales, and opportunities. Go from unknown and underpaid to undeniable LEARN MORE HERE
If you’re already getting leads and sales but you desire consistency and scalability, then our signature program Market Your Message™ is for YOU. MYM is a high-performance mastermind and accountability program for coaches already generating $5k+ per month. CLICK HERE TO APPLY
CRAFT A MESSAGE THAT’S UNIQUE TO YOU & SPEAKS DIRECTLY TO THE HEARTS OF YOUR CLIENTS